Scott McLemee argues that what he calls "the routinizing of...demagogic norms in presidential discourse...was not a matter of anyone’s intention" as much as it was "the product of an
accumulation and consolidation of trends, with no strong counterforce
to resist them."
This is true, but I think only part of a broader trend in marketing generally. The goal in all marketing is to find words, sounds and images that "work" -- that persuade consumers to buy the product. Ad space costs, so efficiency matters. Operationally, this means finding ways to bypass the frontal cortex and stimulate the more primitive regions of our modified ape brains.
Applied to political discourse, the results of this technological project are predictable (and of course well-confirmed).
Note however that this observation actually provides grounds for optimism. It means that the rank dumbing-down of public discourse doesn't necessarily reflect an actual dumbing down of minds. Rather, it might simply reveal the success of the systematic attempt to exploit our extant dumbness.
And doesn't that make you feel better?
(Via Unfogged.)
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*'Demagogia' is by convention a synonym for demagoguery. But I prefer to
think of it as denoting the mental state induced by demagoguery. (Cf. 'hypnagogia'.)
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